Adidas Group employs over 53,731 personnel across 160 countries. As of 2014, they produced nearly 660 million product units annually and yielded sales of €14.5 billion. These figures can clearly showcase the Group’s approach in this particular segment as a multi-part organization. They believe in simplicity, security and fastest development. Adidas brands accompany each other in a unique blend so as to support athletes perform better, play better and feel better.
Their record breaking products has set a benchmark and has revolutionized history with each passing day all around the globe. They believe in customer loyalty since it is rooted on the Group’s team extraordinary compassion for a sporting standard of living. Through their devotion, commitment and team spirit , Adidas is influencing the sporting products industry. This is what the company’s driving force based on their whim and outlook.
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